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Looking at the "72 Changes" of China's Automobile Market in the 40 Years of Reform and Opening-up

2018/07/02 11:58
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From 1978 to 2018, China experienced 40 years of changes in the era of reform and opening up. Looking back at the development of local automobiles in the 40 years of storms and rains, the ignorant Chinese automobiles were constantly learning and innovating, and now they have become the world's largest automobile manufacturing country. In 2017, China ranked first in global automobile sales for nine consecutive years. For this in-depth observation, please follow Eka Automobile to trace back to the 40 years of reform and opening up, and what changes China's automobiles have experienced in the process of development.
According to the data released by the China Auto Association, in 2017, China sold 24.718.3 million passenger cars, of which 10.8467 million were sold by Chinese brands, accounting for 43.88% of the total sales. The rise of China's brand passenger cars can not be separated from the layout of the SUV market. In the past five years, the sales volume of SUV segment market has increased rapidly, with an annual growth rate of 40%, far exceeding the average growth level of the industry. Relying on the strength of SUV market, Chinese brands have gradually closed the gap with joint venture brands in sales.
In 2017, the sales of Chinese brand passenger cars increased from 42468,800 to 10,846,700 in five years, which was higher than that of joint venture brands. Geely, the representative of China's private automobiles, has accumulated sales of 1.247 million vehicles (including collars) in 2017, up 63% year-on-year. At the same time, Geely announced that it would hit its annual target of 1.58 million vehicles and become a million-selling club. This is also the first time that private automobile companies can compete with large domestic automobile groups in terms of sales.
As a representative of China's brand new energy automobile enterprises, BYD New Energy sold 113,600 new energy automobiles in the domestic market in 2017, accounting for 70% of the high-end market share of new energy, ranking first in global sales for three consecutive years. Among them, plug-in hybrid vehicles sold 62,200 vehicles, accounting for 58.3% of new energy sales. In 2018, BYD's new energy vehicles will hit the sales target of 200,000 vehicles. Meanwhile, the global coverage of cities will expand from 200 to 400, further promoting the popularization of new energy vehicles worldwide.
Great Wall cars, which are famous for SUV models, sold 1.07 million new cars in 2017, of which 938.2 million (including WEY) were sold by SUV models, accounting for 87.68% of total sales. Great Wall Motor has set a sales target of 1.16 million vehicles in 2018, up 90,000 compared with 2017, and plans to launch a number of new products this year to stimulate sales growth. Such achievements have also deterred many joint ventures.
In terms of sales scale, China's automobile market has ranked first in the world for nine consecutive years, but technically, there is still a certain gap between China's automobile and overseas automobile enterprises, but they have clearly realized this. In terms of R&D, Chinese automobile brands have established R&D and design centers in major automobile towns around the world, gradually moving from initial imitation to independent R&D. According to incomplete statistics, Chinese automobile companies such as Chang'an, Geely and Great Wall have set up R&D and design centers overseas. The establishment of overseas R&D centers can attract more overseas talent resources, at the same time, it is beneficial to receive more advanced overseas technology, enhance the strength of Chinese brands in development, and thus enhance the overall image of Chinese brands.
At present, Geely Automobile, the representative of Chinese private automobile enterprises, has design and R&D centers in Gothenburg, Sweden, Coventry, Barcelona, Spain and California. Geely Automobile benefits from this, fully integrate overseas design inspiration with China's market demand, and eventually create a Bory, Boyue and other representative of Geely Automobile 3.0 era of iconic models.
It is not only private automobile enterprises that have such an international perspective. As a member of the national team, Chang'an Automobile has been investing 5% of its sales revenue in technology research and development every year. Through years of accumulation, Chang'an Automobile has established five R&D centers in Turin, Italy, Detroit, Silicon Valley, Yokohama, Japan and Birmingham, UK. Among them, Detroit and Silicon Valley in the United States are mainly responsible for chassis development and smart car development, Turin in Italy is mainly responsible for shape design, Birmingham in the United Kingdom is mainly responsible for power system development, Yokohama Research in Japan is mainly responsible for interior design, the five R&D centers have formed excellent global collaboration.
In recent years, thanks to the help of overseas R&D centers, Chang'an Automobile has made considerable progress in appearance, interior design and chassis adjustment. Chang'an Ruijuan CC, Ruijuan XT, Chang'an CS55 and other models have achieved good sales and reputation in the domestic market. Closing the Distance from Joint Venture Brands in Sales
At present, China's brand overall upward, many mainstream enterprises have achieved a substantial increase in profits, sales, bicycle prices. Among them, bicycle growth is the most significant. While the price of brand bicycle increases, it also guarantees the simultaneous increase of profits and sales. This shows that the positive R&D of domestic brands has been recognized by the market. At the same time, the creation of high-end brands has also come in succession. The new camp of high-end Chinese brands has been formed by Guanzhi, WEY and Link, which makes people more and more aware of the obvious changes of Chinese automobile brands in the new era.
China's first high-end brand concept was established in 2007, and the first model concept was officially launched in 2013. The customer group corresponding to the concept of automobile marketing is the post-80s who pursue fashion avant-garde, but at that time the post-80s are not the main consumer group in the market. For this reason, the automobile has been trembling on the high-end road, such as treading on thin ice.


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